Isthmus is the alternative newspaper of Madison, Wisconsin. Since 1976, Isthmus has built a foundation of fearless reporting, forthright opinion, excellent arts coverage, and innovative perspective. These efforts have been rewarded by numerous sources including the Milwaukee Press Club's statewide Excellence in Journalism contest.
Madison is not only the site of the state capitol and the vibrant University of Wisconsin, it is also a rapidly growing metropolitan area. Founded by journalists as an alternative to a monopoly daily newspaper situation, Isthmus now has the largest weekday circulation of any newspaper in the city retail trading zone and reaches 40 percent of all adults in Dane County.
Readership research and Media Audit confirm the quality, depth and loyalty of the Isthmus readership. It affirms that on the strength of its arts writing, investigative depth and community agenda, Isthmus is the metropolitan paper of choice in what has been deemed to be one of the most attractive urban markets in the country.
Publication Day: Friday
Base Circulation: 50,000
Audited Circulation: 46,139
Single-issue Readership: 83,146
4-issue Cume Readership: 119,470
Unique Visitors: 266,365
Page Views: 1,110,692
PRINT: The Media Audit (Winter 2015),
Verified Audit Circulation (Sep 30, 2013)
ONLINE: Google Analytics (Jun 2011)