Santa Barbara, CA:

Santa Barbara Independent

Since 1986, The Santa Barbara Independent has been required reading for the South Coast's active and sophisticated population. The Independent reaches more than 100,000 readers in Santa Barbara County each Thursday with in-depth news reporting, the most extensive calendar of local events, and the best arts and entertainment coverage in the region. 

The Independent was created from the merger of the Santa Barbara News & Review, a weekly paper consisting of politics and commentary founded in 1973, and The Weekly, an arts and entertainment publication with extensive listings. The merger created a unique voice for independent writers, critics, and involved citizens, and Santa Barbara go-to community resource for what-to-do. 

??The Santa Barbara Independent is a true community newspaper with a market penetration higher than almost every other "alternative" weekly in the country. Our audited circulation of 40,000 copies exceeds the daily paper and any other publication in Santa Barbara County. Copies are picked up at more than 700 locations stretching from surf points at Rincon to the flower fields of Lompoc. ??

We are very proud of our support of community events, nonprofit charities, and public service advertisers. The Santa Barbara Independent is a major sponsor of the largest community events, including the Santa Barbara International Film Festival, Old Spanish Days, the Summer Solstice, and the Downtown Holiday Parade. Our underwriting covers the breath of Santa Barbara activity -- from support of the UCSB Economic Forecast Project to the Downtown Organization to outreach in the public school system. The paper is a major sponsor of UCSB intercollegiate sports, high school athletics and events, and the major theater companies in the region. ??From its world-class art museum to its state-of-the-art zoological garden, Santa Barbara is a community committed to a rich and culturally diverse quality of life. Since its inception, The Santa Barbara Independent has been here to celebrate and support that commitment.


Publication Day: Thursday
Base Circulation: 40,500
Audited Circulation: 38,952
Single-issue Readership: 100,000
4-issue Cume Readership: N/A

Unique Visitors: 250,000
Page Views: 750,000

Audit/Readership Sources:
PRINT: Verified Audit Circulation (Sep 2019)
ONLINE: Google Analytics (Jun 2018)