Traverse City, MI:

Northern Express

Northern Express is the top weekly newspaper in Northern Michigan, capturing a readership which goes beyond the scope of other publications in the region. The Express is distributed in 13 counties throughout the northwestern lower peninsula of Michigan.

Now in its second decade of publication, the Express is a general interest paper which offers a blend of news, opinion and humor with an emphasis on arts entertainment. As a guide to what's happening; in Northern Michigan, the Express has no rival.

Northern Express is tailored to the free urban newsweekly concept which is popular with readers across the nation. It's a magazine-style newspaper which offers insightful journalism and a lively letters and opinion section in addition to coverage of dining, music, the arts and film.

The Express is a extremely popular paper which reflects the spirit of Northern Michigan--and a paper with the region's most desirable reader demographics.

Express readers tend to be college educated and younger in age and outlook than other local publications. Our readers are in the prime of life, age 21-59. They're raising families, buying homes, socializing, buying cars, exercising, going out on the town, investing for retirement, dining out, buying clothes.

Publication Day: Monday
Base Circulation: 27,000-35,000
Audited Circulation: 22,033
Single-issue Readership: N/A
4-issue Cume Readership: 90,000

Unique Visitors: N/A
Page Views: N/A

Audit/Readership Sources:
PRINT: Verified Audit Circulation (Mar 2011)